About: The battle against boring websites

You have seconds to capture people’s attention on the web.  That means you need good writing to keep people interested or they disappear.

I’m a copywriter.  People like me write the words on your website and marketing material that engages your readers and converts them into potential customers.  You’ll find lots of people think they can write good copy – but even the work of some professional copywriters I have seen is pretty bad.  It takes a certain skill to get it right.

That’s what you’ll find in this blog –  tips and information about writing copy that works for websites and marketing material, including the often forgotten skills of copy readability and website usability.  That’s how people read as well as what they read and their ability to find what they are looking for.  You might find some SEO thrown in the mix, too.  Enjoy.

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