What makes a decent website?

10 Jun

What are your favourite websites?  Why do you like them?  Your attention is being fought over by millions (indeed, squillions) of web pages, and you’ve picked those ones.  I can bet you the reasons you like those websites are because:

  1. They give you what you want
  2. You find them pretty easy to use
  3. They’re interesting
  4. You feel fairly satisfied when you leave – but not quite enough not to return again.

That’s what a good website is about.  However, there are so many things that prevent people from staying on websites and buying the products, using the services or even reading the information found there, if indeed that’s what the site is for.

It’s the same as if you were baking the perfect pie – you’d have to get the right balance of ingredients for it to taste good and for you to want more.  Websites need the right mix of attractiveness, ease of use, relevant and interesting content and engaging words to make you stick around.  Otherwise you get bored and leave.

If you’re interested in finding out more about what makes good web copy, what makes people stay on websites and a bit of social media and SEO info, stay tuned.

Advertisements

One Response to “What makes a decent website?”

  1. Lesley June 10, 2011 at 6:29 pm #

    Different websites for different purposes – one size does not fit all – so you do really need to know who is looking and what they want. As someone commented recently in a meeting ‘Do the research’! However, it’s the part most people skip.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: